SeekaKey Brand
A brand built on trust, warmth, and clarity. Every element exists to make finding and renting a home feel calmer, simpler, and more human.
SeekaKey should feel human, reliable, and modern — friendly without looking casual, controlled without feeling stressful.
01 / Logo
The SeekaKey logo pairs a warm keyhole icon with a rounded, approachable wordmark. Use the primary full-color version whenever possible.
Default on light backgrounds
Use on navy or dark panels
For favicons, app icons, and small marks
Keep the area around the logo clear by at least the x-height of the wordmark. Never crowd it with text or other marks.
For print, do not reproduce the logo smaller than 0.75 in (20 mm) wide. For digital, keep it above 96 px.
Do not stretch, rotate, recolor, add effects, or change the wordmark spacing. Use only the approved files.
02 / Colors
The SeekaKey palette is carefully chosen to create an emotional connection with users. Navy blue establishes trust and professionalism, coral adds warmth and approachability, and soft neutrals ensure clarity and modernity.
Primary
#003865
Trust, reliability, security, professionalism.
Accent
#F26B63
Friendliness, energy, human connection, engagement.
Neutrals
#F5F5F5 / #F4F5F5
Clarity, readability, calm, modern aesthetic.
03 / Typography
DM Sans gives web headings a rounded, geometric warmth. Open Sans keeps body copy neutral, readable, and trustworthy. Filson Soft remains the brand font for print and Adobe projects; it is not licensed for web use.
Headings
DM Sans
Web headings, optimized through Next.js
Body
Open Sans
Readable, neutral, trustworthy
Display
Your place,
DM Sans Bold · 72 px
Heading large
The mark
DM Sans Bold · 48 px
Heading medium
The palette
DM Sans Bold · 30 px
Body
Body copy should be set in Open Sans at 16–18 px with a comfortable line height. Keep paragraphs short and left-aligned for the calmest reading experience.
Open Sans Regular · 18 px
04 / Imagery
Choose photography that feels warm, natural, and lived-in. We show the comfort of home and the ease of a simpler rental experience.
Imagery principles
05 / Voice
We say
"Your place, your pace. Build one profile and take the next step when you are ready."
We don't say
"Complete your renter application now before this unit is gone."
Speak to people, not users. Use plain language and empathy.
Be clear about what happens next. No surprises, no hidden fees.
Fresh and straightforward, but never trendy or impersonal.
Reduce urgency and noise. Let people move at their own pace.
06 / Assets
Use the approved files below. The ZIP contains every logo variant in SVG format.
Primary
Reversed
Icon only
